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Since the April launch of our dedicated leisure consultancy, The Audience, we’ve had lots of exciting wins both in terms of new clients and delivering excellence for our existing ones. Now, as the year ends, we’re looking forward to further growth in 2025.
Arguably the pinnacle of our year was winning the high-profile World Travel Market London account. No mean feat for a consultancy in its first few months of existence and testament to our team’s expertise and understanding of how to deliver campaigns that reach the right audiences and make a tangible difference to clients.
Having successfully delivered the communications campaign for this year’s event in just a few short months of being appointed, we’re now hard at work using the audience insights and learnings we gleaned this year to ensure our campaign for WTM London 2025 delivers even bigger and better results.
Read our case study here
This year saw us continuing to work hand-in-hand with a wide-ranging group of journalists and influencers to deliver cut through content for clients including WTM London, De Vere, Leeds Castle and The Belfry, putting them in front of their target audiences, including in broadcast, print, digital and social media in the UK and across the globe.
Five Essential Pillars of PR
Our successful campaigns boil down to mastering our five essential pillars of PR. For brands looking to amplify awareness and supercharge sales we’re kick starting a series of insights, where we’ll deep dive each month into each of the crucial pillars and give tips on how to master them.
Here’s a quick snapshot of what they are:
Read our introductory blog here
We wish you all a fabulous Christmas and successful New Year! If you want to get in touch about any of the above topics, or to see how we can help you, email hello@wearetheaudience.com
