About us

The Audience is a specialist communications agency passionate about giving our clients new, meaningful and exclusive opportunities to engage with audiences ensuring they become loyal advocates for their brand.

Our customer-oriented communications programmes and always-on research mean we are fully dialled into the behaviours of consumer audiences and have a deep understanding of the fast-paced digital world that drives ever-changing behaviours.

This means we are strategically positioned to create opportunities to connect our clients with key media titles, influencers and partner brands. Our campaigns don’t only engage your audiences in a practical way, but also connect with them on an emotional level to deliver real value and have lasting impact.

The Audience is proud to be part of the Davies Tanner family, which means we benefit from the expertise and knowledge amassed from over 25 years’ experience in the hospitality, travel and business events sectors.

We are active members of the Hotel Marketing Association.

Our People

We are approachable and trustworthy, confident in our ability, curious and unafraid to challenge, ambitious and, above all, fervent supporters of our clients.

Our team has significant and long-standing experience delivering successful campaigns for some of the best-known brands in the world’s travel sector, including Hilton, British Airways, The Belfry, De Vere, McDonald Hotels, Sofitel, InterContinental, Croatia Tourism Board, Royal Garden, the Cairn Collection and the Exclusive Collection.

Becca Krug

Becca has been immersed in public relations for over 23 years, gaining top-level sector experience with leading travel and leisure, tourism, retail, home and lifestyle brands. Working within B2C and B2B PR, Becca has built a reputation for using integrated media campaigns to steer globally renowned brands to achieving their ambitious objectives. Her past and present portfolio includes The Belfry, De Vere, Leeds Castle, VisitScotland, Hilton, Croatia Tourism Board, InterContinental Hotels, Sofitel, Exclusive Collection and British Airways.

Evie Kennedy

Combining a passion for travel with her degree in Journalism, Evie began specialising in luxury travel PR in 2017. Evie has consulted for leading UK travel brands to deliver effective communication strategies working across all aspects of PR. Evie’s agile approach to storytelling is underpinned by her strong relationships with key editors and influencers. Her past and present client portfolio includes the Jumeriah Vittaveli, SeaDream Yacht Club, The Chatwal New York, De Vere, San Francisco Travel Association and Quebec Tourism.

Roxii Hoare-Smith

Roxii is a passionate advocate of luxury lifestyle travel and food brands. She has her own blog on the topic and has written for Metro.co.uk, HuffPost and Luxury Lifestyle Magazine. Building on an early career in journalism, in 2014, Roxii began specialising in PR, with a flair for creating engaging social media campaigns and working with bloggers and influencers to deliver exciting content for clients. Roxii’s client experience includes De Vere, The Belfry, Leeds Castle, Mulberry Cottages, Bang Bang Oriental, The Arch London, The Club Hotel & Spa, and Michelin starred Bohemia bar and restaurant in Jersey.

Sue O’Gorman

Following a career in hotel and hospitality sales and marketing management, Sue spotted a gap in the PR market for an agency servicing the travel and tourism sector and co-founded our partner agency, Davies Tanner, in 1997. Her personable and easy-going manner disguises acute business acumen and creative intuition which she puts to good use as our brand ambassador, providing strategic counsel to the PR team and delivering brand partnership opportunities.

Lizzie McMahon

With 10 years’ experience in agency PR, working across B2C and B2B clients in the hospitality, leisure, tech, ad-tech and retail sectors Lizzie has excellent experience delivering cut through results-focused campaigns for clients. She has an excellent network of journalist contacts and is renowned for her top-notch account management skills. Lizzie’s client experience includes De Vere, The Belfry and The Ascott Ltd. Lizzie also plays a key role in business development for our team.

Emily Thompson

Emily has a vast network of media, tastemaker and brand partner relationship contacts spanning the travel, lifestyle and wellbeing industries, on both a national and international basis. She has worked with hotels and tourism boards across the globe including NYC & Company, Discover Soneva, Badrutt’s Palace Hotel, Visit Dallas and Visit Fort Worth, ANA and Iglu Ski. Emily is a confident and natural communicator who nurtures new and existing relationships, to ensure maximum exposure for clients and quality, cross-market coverage across multi-layered campaigns.

Conscious Communications by The Audience

At The Audience, we strive to make an impact not just for our clients but also for underrepresented communities and charities. Every year, we partner with a not-for-profit to help tell their story to the world, through a complimentary communications project or campaign to elevate brand awareness for an organisation that is committed to creating a positive change.

If you’d like to apply to join our Conscious Communications programme, please fill out the contact form with information about your organisation and a member of the team will be in touch.