Menu
From entire hotel openings to the unveiling of new products or services, we’ve orchestrated many PR launch campaigns in our time. To ensure your launch hits the ground running, we have some quick tips up our sleeves. And don’t forget, if you would like our support with your PR launch campaign, please get in touch.
Prep for success
Whether you are planning a one-off coordinated splash, or to drip-feed your audience with news and updates over several months (or even years), planning a launch should ideally start as early as possible. Our work launching the convention centre ICC Wales, for example, began before ground was even broken on the site, with profiles, hard-hat tours, news updates, and event support. Starting early gives you time to craft impactful content, engage the media, align your key messages, target audience and media lists, and drum up excitement before officially launching.
Play to the crowd
Crafting compelling content and creating cut-through media pitches tailored to your target audience is key. Consider who you are launching to, and where they consume their media. Is it via traditional news channels? Social media? Podcasts? You can get as forensic as you like with this one – the more comprehensively you understand your different target audiences and their preferred media platforms, the more effective your launch campaign will be. Audiences are our THING, so if you need help creating personas, we are the people for the job, so please do get in touch!
On message
How would you like your brand to be remembered? A few key messages or phrases which are regularly weaved throughout your content as well as a consistent tone of voice will help to ensure a strong brand image from the start.
Check out our Hampton by Hilton case study here, for content and key message launch ideas:
Launching the first Hampton by Hilton hotel in the heart of London
Make a splash
The days of ‘floating things down the Thames’ are thankfully over, but a launch event or campaign is an ideal opportunity to show a fun and creative side to your brand. Gather your teams, get the brainstorming pad out and throw some creative ideas around. And if you’re still stuck, our creative team is on hand to whip up some effective and budget-friendly PR ideas to grab the attention of your audience.
Check out our Citadines Islington London launch case study here, for some brand partnership inspiration:
Launching a Citadines apart’hotel in chic Islington Square
Just the beginning…
Lastly, keep going! You’ve done the hard part and your shiny new thing is out in the world, but don’t let it languish there. This is where the second phase should kick in – maintaining momentum. Find reasons to keep your audience, and the media, engaged long after the last champagne cork has popped, with a sustained, relevant and engaging PR and communications strategy.
Good luck!
Our expert team at The Audience has in-depth experience in all aspects of PR and marketing for hotel and hospitality brands. Get in touch to discover how we can collaborate with your own marketing team to achieve exceptional results.
