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Winning a well-respected industry award can have a significant impact, elevating your brand in the eyes of potential guests, attracting new audiences, and providing powerful third-party validation. Whether you have your eye on a sustainability certification, a luxury travel accolade, or a customer-voted title, our tried and tested approach to award entries helps to create standout entries every time. Read on for more, or to find out how we can help you, please get in touch.
Star power
As an integral part of your PR and marketing strategy, an award win can speak volumes to your audience, elevating your brand above the competition and potentially influencing purchasing decisions and price. In a TripAdvisor survey, for example, 65 percent of respondents said they are more likely to book hotels that win TripAdvisor awards.
Which award for you?
Whether it’s your dream to bag a Condé Nast Traveler Readers’ Choice Awards, a Green Key certification, or a Luxury Lifestyle award, the various types and categories available will each appeal to a distinct audience. It’s often therefore a good strategy to spread out your awards and categories so that your wins highlight different aspects of your venue and service.
It’s also worth considering that while some awards are application based, requiring written or video evidence of your achievements (which we can help you create), other awards may only be granted after guest vote or inspection. If these award types are on your target list, we can put together a winning strategy for you, including suggestions for tailoring your service to suit the guidelines, tips on what the judges are looking for, and communication and marketing strategies to encourage guests to vote.
Dream to reality
We know that award writing can be time consuming. A well written entry must tell a compelling story in a clear, jargon-free way, and it should be backed up by strong evidence. But we can help. Our experienced content team can liaise with your teams to gather the information required, craft engaging content that hits the mark, proof it with you until it’s polished to perfection, and submit on your behalf. We can do all this as a standalone project too, so there’s no need for a large retainer fee. Get in touch to find out more.
And if you’re not sure where to start, we can compile a comprehensive list of fully researched award suggestions for you, taking into consideration your target audiences and what you’d like to achieve.
You’ve won, now what?
Firstly, congratulations! It’s time to pop the champagne and bask in the warm glow of success with your team. Just as important as the positive message an award win sends to your external audience is the sense of pride and achievement it bestows on your internal teams, so take time to ensure everyone feels part of the well-deserved success.
And then, to work! An award win is a golden opportunity to promote your business to your audiences, and we can help you do this. From press releases to media profiling, and from social posts to capturing video content during the award ceremony, we help clients gain maximum visibility for their wins.
If you’d like to know more about how we can help you enter and win awards, our expert team at The Audience has in-depth experience in all aspects of PR and marketing for hotel and hospitality brands. Get in touch to discover how we can collaborate with your own marketing team to achieve exceptional results.
