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Following the introduction of several new family facilities, our long-standing client, The Belfry Hotel & Resort, briefed us to arrange media stays with family titles and influencers during the school holidays between July and November 2023.
We initiated an outreach program to arrange suitable press and influencer visits as well as secure coverage in online and print titles to extend The Belfry’s reach to a family audience. Content was drafted showcasing the activities and family breaks at The Belfry during the school holidays, which was shared with our contacts on the national travel desks and at family-focused titles.
Media stays were arranged with seven family Instagram influencers including Five Little Doves, Blossoming Birds and one media publication, Family Traveller. This resulted in 16 pieces of coverage, including five Instagram stories and an Instagram grid post per influencer, with a combined reach of 1.4 million, and more in the pipeline as we continue the programme with family influencers.
Our written content resulted in coverage in top tier media titles such as The Guardian, The Observer and Yahoo! Life, with a combined reach of 25.6 million. We continue to deliver regular message-rich coverage across all target titles as we regularly pitch The Belfry’s family offering and packages to the media.
In addition, we secured competitions in titles such as Marie Claire and with family influencers. The Marie Claire competition garnered over 17,000 entries with almost 800 people opting into The Belfry’s mailing list.
