To set the hotel apart in London’s competitive hospitality market, we centred our launch strategy on highlighting its prime location – nestled between the historic City of London district and the vibrant neighbourhood of Shoreditch. Additionally, we showcased the hotel’s playful and contemporary design elements, all of which provided a wealth of rich and visually appealing content for influencer and blog content.

In collaboration with the client and the hotel’s key stakeholders, we drafted and distributed the hotel’s launch release to a tiered media list. We invited media to the launch event and prepared speeches for key spokespeople to deliver impactful messaging. Post-launch, we maintained momentum by creating a series of content pieces highlighting the hotel’s key USPs – its prime location, distinctive design and signature Hampton hospitality. To further drive coverage, we extended review stay invitations to top media and influencers.