12 launch event attendees | Combined reach of over 1M | Regional, national and broadcast coverage secured

The launch press release generated coverage in the likes of ELLE Decoration, SoGlos, The Gloucestershire Gazette Series and BBC Radio Bristol. Pitching the news has also helped to generate a pipeline of interest in review stays from a range of publications, from national newspapers to consumer magazines.

We secured our target of 10 press slots, with attendance from national and local press, as well as local lifestyle content creators. Between them they generated user generated content across online publications and social platforms, including stories and evergreen grid posts.

We secured a paid-for influencer campaign with London-based art director, tastemaker and interior stylist Max Hurd, whose brand and content aligns with De Vere’s messaging around the launch of the artist in residence programme. Max delivered high-end editorial content which De Vere will use for marketing purposes to further promote the launch.