We worked with the client to develop a tiered media list of key UK travel and lifestyle journalists as well as targeted influencers and began a programme of media outreach to invite them to review Citadines’ London properties.

Campaigns: We developed a series of cut-through media campaigns to create a buzz about the brand in the UK media, including:

o #Stayyourway blogger exchanges – We worked with Citadines’ German and French agencies to organise blogger exchanges, where we sent two UK bloggers to experience Citadines Munich and Citadines Cannes, and post about their stays.
o #Liveyourway – An influencer-led campaign to highlight the ‘home from home’ amenities of a Citadines apartment.
o Christmas at Citadines – We arranged family influencer stays at Citadines’ London properties during the winter months, to highlight the convenience of a family apart’hotel stay and showcase the attractions of London in December.
o Pets at Citadines – We invited key influencers (and their pets!) to experience a pet friendly stay in the capital, showcasing Citadines’ pet friendly credentials and the ease of living ‘home from home’ in an apart’hotel.

We drafted a series of blog pieces designed to highlight the brand’s key messages and appeal to their target markets.
• We targeted women’s lifestyle magazines such as Marie Claire, Good Housekeeping, Best and Cosmopolitan, regularly running competitions to win stays.
• We arranged media interviews (including webinars and podcasts) with key employees, to show the personal face of the brand.
• We drafted news bulletins and late deals, drafted and entered awards on the client’s behalf and ran a proactive and reactive press office.