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Following a rebrand to put its elegant Mansion Houses at the heart of its portfolio of country estate hotels and modern executive centres across the UK, our long-standing client, De Vere, briefed Davies Tanner to target a new, more affluent audience.
Leveraging our exceptional network of contacts, the team activated a programme to create brand partnerships and place competitions that extended the brand’s reach to the new target audiences and to amplify these partnerships with outreach to secure appropriate media and influencer stays.
We negotiated and delivered partnerships with brands including Jaguar Land Rover, The Den Kit Co, Bloomsbury Publishing, Lexus, Denbies and Bombay Sapphire which extended the reach with cut through coverage and grew De Vere’s customer database.
To supplement outreach, we placed impactful competitions with titles including Marie Claire, Men’s Health and Hello! We continue to deliver regular message-rich coverage across all target titles, including The Times, Grazia, Harpers, The Guardian, The Telegraph and Forbes and with content creators including Hugo & Ursula, Bean & Bear and Barry the Pug.
