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Following the launch of Ascott’s Citadines Islington London apart’hotel, we established an ongoing portfolio of targeted brand partnerships to enhance brand awareness and understanding, elevate brand image, and provide cut through media coverage.
We identified several complementary brands which aligned with Citadines Islington London’s key USPs, drew up tailored suggestions for joint activity with each brand, and established initial outreach with key personnel. Following discussions with the client and potential partner brands, we were able to establish a number of meaningful partnerships with local and national wellness, food and beverage and entertainment businesses.
These included an influencer partnership with food waste app Too Good to Go, which harnessed the apart’hotel’s ‘home from home’ branding, illustrated its cooking and dining facilities and tapped into its sustainability ethos. All while appealing to the brand’s Gen Z and millennial target audience.
Other partnerships included Little Angel Theatre in Islington, Odeon Luxe and Dine, Megan’s neighbourhood restaurant, OmNom plant-based restaurant, Treat Beauty and Duck and Dry blow dry bar.
Seven long-term brand partners were established, offering added value to the apart’hotel’s guests, as well as providing additional content for influencer stays. As a result of the partnerships, we worked with several key lifestyle influencers to create high-performing Instagram stories and achieved coverage in titles such as Mail Online, Red Online, Women’s Health, Cosmopolitan and Best magazine.
