£50 million pipeline of enquiries generated | Combined reach of over 6 million | 95 pieces of coverage secured
In April 2024, we worked with The Belfry Hotel & Resort’s Marketing Team to launch a high-impact awareness campaign for The Masters Suite. Opening in September 2025, the 852sqm venue with a 920-person capacity demanded a bold, attention-grabbing campaign to build excitement and drive early enquiries.
Our strategy delivered stand-out results, combining powerful storytelling, targeted media engagement, and high-value placements to position The Masters Suite as a game-changing addition to the UK events landscape. Campaign Highlights include:
Strategic PR & Communications
We created a dynamic PR plan aligned with the wider marketing and sales strategy, ensuring consistent messaging across all touchpoints.
High-Impact Media Relations
A compelling media pack and four tailored press releases secured widespread coverage across key industry sectors – including M&E, hospitality, business, travel, and construction.
Featured industry titles included Business Traveller, M&IT, Conference News, Boutique Hotelier, and Property Week, along with strong regional coverage via Birmingham Live, Express & Star, and West Midlands Growth Company.
Industry Thought Leadership
We elevated The Belfry’s profile through six media interviews and three speaker opportunities at top-tier events including the National Hotel Marketing Conference and The Caterer’s Maximising Revenue panel.
Smart Paid Media Partnerships
We guided marketing spend across influential platforms:
• October: Email and banner campaign with Conference News, plus a prime stand at the PA Show.
• Nov–Jan: Multi-channel C&IT campaign including immersive CGIs, video content, newsletters, bulletins, and homepage banners.
• February: A premium ‘Spotlight’ feature in M&IT, online and in print.
Exceptional Results
• 95 pieces of coverage
• 6million total reach
• Exclusive features in The Caterer and other top B2B titles
• Exclusive Media Previews (FAM Trips)
• Key journalists from Conference News, Business Traveller, and Midlands Today were invited for a behind-the-scenes tour, offering a first-hand look at the development and scale of The Masters Suite.
