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Welcome to our ‘importance of’ series, where each month we take a deep dive into five essential pillars of PR to amplify brand awareness and supercharge sales. From building dynamic brand partnerships and crafting compelling content, to pinpointing your audience, writing award winning entries and leveraging influencer power – we’ve got you covered. Below is a sneak-peak of what’s in store, and don’t forget, if you would like our support with your PR and marketing activity, please get in touch.
Audience mapping is our bread and butter, and we firmly believe that it is the lynchpin upon which all other PR and marketing efforts must be based. The more we know and understand our audiences, the more precisely we can offer products and services to suit them, and the more that audience will come to know and love the brand. At The Audience, we conduct audience persona mapping at the beginning of all new client relationships to hone our messaging, our tone, and create stories for the right platforms to reach your target markets.
In the second instalment of our ‘importance of’ series, we delve into the world of audience mapping, exploring its value to PR and marketing, and offering tips and tricks to help you get started on your own audience mapping journey.
From matches made in heaven to surprising collaborations, teaming up with another brand can pack a serious punch when it comes to elevating your PR and marketing game. Hotels, in particular, lend themselves to creative pairings. Take De Vere Hotels, for example, which partnered with iconic English brand Hunter Boots to provide wellington boots for guests to borrow during their stay, tapping into the shared English heritage of both brands and celebrating the hotel group’s beautiful grounds.
In the first instalment of our ‘importance of’ series, we explore how brand partnerships can shape and elevate brand image and reach new audiences, and we provide some insightful tips to help you get started with your own impactful partnerships.
From news releases to blogs, and from thought leaderships to newsletters, how can we ensure our expertly crafted copy gets seen, and by the right people? That’s where a solid strategy, targeted audience mapping, a nose for news angles and a thorough knowledge of the media landscape comes in.
In the third instalment, we consider what good content creation looks like, how to make sure it resonates with your audiences, and how the power of words can be harnessed to build brand loyalty and awareness.
At The Audience, we love influencers. From their artistic, creative photography to the relatable content and immediacy of the medium, influencers can be an incredible resource to boost brand awareness and reach fresh audiences. When partnering with a new hotel brand, we start researching and identifying influencers only after creating the brand’s persona map. This is to ensure that the influencers we select align with the brand’s various target audiences.
In our fourth instalment, we’ll share why a targeted influencer strategy is a must-have, along with our tips on how to build strong, effective relationships with influencers to maximise results.
A well-executed launch can be a powerful PR and marketing tool. Often reserved for major milestones such as the opening of a new hotel or venue, a well-orchestrated launch has the potential to generate excitement, boost brand visibility and increase sales. From announcing a new service to unveiling a new hotel, every launch – big or small – requires creativity and a coordinated PR, marketing and social media effort to guarantee maximum media coverage and audience engagement.
In our final instalment, we guide you through our steps to planning a successful and impactful launch, highlight potential pitfalls and share tips on how to sustain momentum after the launch concludes.
Our expert team at The Audience has in-depth experience in all aspects of PR and marketing for hotel and hospitality brands. Get in touch to discover how we can collaborate with your own marketing team to achieve exceptional results.
Client Services Director
