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To develop a strategy and media plan for the much-anticipated global launch of this landmark luxury London hotel.
We created a full communications strategy for the launch and post-launch, including devising the hotel’s positioning, strapline and messaging. We then activated a comprehensive programme of content, media reviews, content creator and brand partnerships targeting a business and consumer audience.
The launch campaign delivered over 8.75 million impressions with coverage in The Telegraph, The Times, Independent, Sunday Times Travel Magazine, Huffington Post, Greenwich Visitor, Forbes, Expedia, Square Mile, The Business Travel Magazine, Buying Business Travel.
